Project Overview / We collaborated with Cutwater Spirits to create a series of :15 second holiday commercial spots for fall / winter 2022. In this spot, 'Backyard BBQ', we highlight the convenience of keeping things simple.
While these spots are only short :15 second commercials -- often times they can be the most challenging; needing to create multiple scenes / set-ups within 1 shoot day -- and ensuring that creative, production, and post all happen in unison to meet launch deadlines. Our production execution had to be airtight, with each shoot day incredibly structured.
Collaboration was key. And through art direction, location sourcing, and casting – we were able to maximize the amount of content we captured each each day -- producing a series of spots that ran via web & social.
While these spots are only short :15 second commercials -- often times they can be the most challenging; needing to create multiple scenes / set-ups within 1 shoot day -- and ensuring that creative, production, and post all happen in unison to meet launch deadlines. Our production execution had to be airtight, with each shoot day incredibly structured.
Collaboration was key. And through art direction, location sourcing, and casting – we were able to maximize the amount of content we captured each each day -- producing a series of spots that ran via web & social.
Services / Concept Creation, Producing, Art Direction, Location Sourcing, Casting, Directing, Full Scale Production Filming, Post-Production Editing, Color Grading, Sound Design / Mixing
Collaborators / Client: Cutwater Spirits
Creative Director: Colleen Ordonio
Vice President of Marketing: Brittany Roy
Director of Marketing: Nicole Wood
Digital Strategist: Emily Taylor
Digital Content Creator: Phillip Gaitan
Production Company: PURE CINEMA
Directors: Luke McCain & Ryan Knight
Head of Production: Emily Pacillo
Producer: Michael Auchard
DP: Jamie Allender
G&E Swing: Eric Toufar
Dolly Grip: Brandy Holiday
Props / Set Design: Caitlyn Goebel
Wardrobe / Stylist: Judith Lara
Hair & Makeup: Natalie Dixon
Photo: Oveth Martinez
PA: Hunter Scheidt
Creative Director: Colleen Ordonio
Vice President of Marketing: Brittany Roy
Director of Marketing: Nicole Wood
Digital Strategist: Emily Taylor
Digital Content Creator: Phillip Gaitan
Production Company: PURE CINEMA
Directors: Luke McCain & Ryan Knight
Head of Production: Emily Pacillo
Producer: Michael Auchard
DP: Jamie Allender
G&E Swing: Eric Toufar
Dolly Grip: Brandy Holiday
Props / Set Design: Caitlyn Goebel
Wardrobe / Stylist: Judith Lara
Hair & Makeup: Natalie Dixon
Photo: Oveth Martinez
PA: Hunter Scheidt